![]() The room was a literal interpretation of the axiom that we’re all “pink inside.” “I signed up and proposed an idea for Life is Beautiful to get a room in the Art Motel installation,” Spencer says. In 2017, Las Vegas artist Joel Spencer answered an open call for artists. Inspired to expand, Meow Wolf set their sights on Las Vegas. “When we built Santa Fe, the premise was that if we could get 100,000 visitors in a year, then that was a successful model,” Brinkerhoff says. Portals lead to an expanse of rooms with a functional treehouse, corridors of TVs, pulsing walls, technicolor forests and something called a space owl. It’s an ambitious nonlinear form of storytelling where the narrative unfolds through self-guided discovery. Visitors are encouraged to snoop and uncover the mystery of the Seligs. ![]() “The house exists in the same world as we do. “The family mysteriously disappeared into the multiverse,” Brinkerhoff explains. Looking into the washing machine and the fireplace also carries visitors to other dimensions. It also means opening the refrigerator door and stumbling upon a portal to another dimension. Or poring over the family’s journal entries. That means turning on the TV in the living room and watching the parents’ home movies. Visitors are invited to enter the home and suss out the mystery of why the family no longer lives there. Their first permanent admission-based exhibit, “House of Eternal Return,” opened almost three years ago in a Victorian-style house once inhabited by the Selig family. “We were just pouring our hearts and souls into the work, continually finding ways to show our work.” ![]() “There was no money in it,” Brinkerhoff remembers. It was something way cooler than any one of us could do by ourselves.” Musicians made the soundtrack and dancers and performers would live in the world. “It worked because writers could do the backstory, painters and sculptors could build it. “We learned that we all loved making immersive environments together,” he explains. “We had all this space and thought, ‘What do we do with it?’ ” Brinkerhoff says. In February 2008, Brinkerhoff and a small group of friends and young artists chipped in on a warehouse in Santa Fe.īy night, they hosted parties and punk shows. Now Meow Wolf is developing a 50,000-square foot multisensory, transmedia art-filled world that will welcome visitors by the end of the year. What started as a ragtag art collective 11 years ago in Santa Fe, New Mexico, has since blossomed into an ambitious art and entertainment production company.įor Life is Beautiful 2017, the group took over the Art Motel, transforming the abandoned motor lodge into 21 disparate rooms that invited visitors to touch, explore and play. ![]() “Except you’ll explore the world with your body instead of on a screen.” “It’s going to be like an open-world video game,” says Corvas Brinkerhoff III, co-founder of Meow Wolf. Just a year and a half after that temporary Life is Beautiful installation, the Santa Fe-based art collective is creating a permanent experiential space for Area15, the art and tech hub rising just west of the Strip. The last time Meow Wolf was in Las Vegas, it unleashed pillow monsters, slime and a land of ramen on unsuspecting festivalgoers. Meow Wolf's art installation at Life is Beautiful 2017.
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